My motivation to start-it-up

My shit, my problems

I grew tired of constantly solving problems that weren’t mine. In software development, missed deadlines and poor communication were routine, and even simple issues were often overlooked until they became overwhelming. This constant firefighting left me exhausted. I craved the chance to build something for myself, to tackle my own challenges, and to enjoy the process.

Memento mori

My regular job left little time for personal well-being. While some manage to balance work and wellness, I yearned for more time for my family and for myself. The demands of my job left little room to further my knowledge and skills. Between dedicated time for family and handling others’ issues, my own well-being suffered—insufficient sleep, no exercise, and rushed meals. I feared dying without leaving anything behind for my children, without making an impact they'll even remember (still do).

Knowledge transfer

I also became increasingly concerned about the way our children are educated—what they learn, when they learn it, and how they fit into the larger picture of life. I believe in being a lifelong learner and passing on that curiosity to my kids. I wanted to have time and freedom to explore and gather knowledge so that, one day, I could share insights with my kids about how the world truly works.

Liquidity & investing

The salary was attractive by industry standards, but liquidity and investing were always a challenge. With high inflation and a family of five—including three little ones—saving enough felt nearly impossible. Even after a year of disciplined saving, we were no close to accumulate the capital needed to invest in ventures or in high-yield opportunities. I envisioned a future where I owned an asset worth at least $250,000 that generated income comparable to my salary—a business that would empower my family with the financial freedom to grow.

My ambition

I’m a fast learner who craves new challenges and opportunities to expand my understanding. I needed the freedom to explore, time to think, and the space to develop both theory and practical skills. I’m an ambitious dreamer.

In the end

I committed to saving enough so that we could sustain ourselves without my regular job for an extended period. I wasn’t interested in a side hustle—I needed to focus on one clear goal and there was no time for anything aside. I set my priorities: family, health, then my business.

Spoilers: it is extremely hard.

@2025 by Marko