It’s a world full of data and half-truths.
Algorithms whisper, people lie, and the numbers don’t always tell you which is which.
MARKO
Husband & Father.
Analytical. Critical.
Maybe too critical.
I was supposed to be a doctor.
Top grades. Med school. A clean road ahead.
I walked away anyway.
Psychology pulled harder.
Developmental first. Then experimental. How a mind learns the world.
I started a PhD, but
rent doesn’t care about theory.
So I crossed into the private sector.
I’ve worked both sides of the tech city.
Uptown: enterprises, big systems, bigger contracts.
Downtown: data & AI/ML agency, taking startups and SMEs from zero to one.
Every kind of business, every kind of problem.
I put my own money on the table.
A few businesses backed. One of them mine.
Skin in the game changes you.
Priorities get sharper. Risk gets a price tag.
Must-haves stand on one side.
Nice-to-haves on the other.
The line between them is cruel.
But the business doesn’t follow the user stories.
A former colleague used to say it best:
“In theory, there is no difference between theory and practice.”
Then he’d pause. And the street would feel his sarcasm.
MARKO:
PSYCHOLOGY RESEARCHER
DATA SCIENTIST
PRODUCT MANAGER
PRODUCT LEADERSHIP
FOUNDER
These days, the list is short.
Family. Health.
Be there for my kids.
I never stopped learning. Analysing. That’s the habit that doesn’t die.
But every day, I like simplicity a little more.
deSCIphering
Digital publishing mediaThe science of human behaviour translated to real life.Research based information in the simple language for everyday use and understanding.Three pivots and more probably coming.
SYSTEM THAT NEVER SLEEPS
Four years.
Product & Delivery Lead.
34 people cross-functional teams.
Executive liaison.A distributed microservices system. Millions of web and mobile sessions. Billions of backend events.Regulators watching every move.An AI-ready Lakehouse for every kind of data and ML inference.Now carries 10x its original load, scales into new markets, ships features faster, and earns more every year.
BEFORE THE MONEY BURNS
Discovery & Strategy,
Business analyst. Strategy lead.200+ discovery sessions. 35+ strategy workshops.Founders bring the dream. Engineers bring the constraints.
I stand in the middle and make them talk, before the capital goes up in smoke.Dozens of clients walked out with intel that could survive the street.
NOT JUST MONEY VAULTS
Data scientist. Data product strategist.Data warehouses. Business intelligence. Predictive models. Big-vendor stack, hands on the keys.I also coached the clients’ product managers and owners to turn raw data into insight.
THE ONE THAT GOT AWAY
Product lead.Testing product-market fit with a small team.
Central system that predicts and cuts energy use in commercial buildings, lowering costs and CO2.
Partnerships with vendors and companies, built and managed.It failed.
Integration points broke.
The funding ran dry.
Some cases you don’t win. You learn.
There are too many "business books".
What happend to good books and movies?!
Stalker (1979)
"The soft and pliant are the companions of life. The hard and rigid are the companions of death. A tree that won't bend snaps in the storm. Water outlasts stone not through force, but through refusing to stop moving, refusing to hold its shape too tightly."